Archetype Agency

Identity / Package 02

Archetype is a creative studio built around thoughtful design, bold ideas, and brands that refuse to blend into the background. Born from a love of strategy, storytelling, and all things visual, we create identities that feel intentional, memorable, and a little bit unexpected.

When it came to building our own brand, the challenge was obvious - how do you create an identity for a studio that spends its days creating identities? No pressure. We needed something that reflected our personality while showcasing the same level of care, creativity, and attention to detail we bring to every client project.

We developed a brand system that feels confident, expressive, and unapologetically us. From the logo suite and typography to the colour palette, visual language, and digital experience, every element was designed to balance creativity with strategy - creating a brand that feels as good as the work behind it.

The result is Archetype: a creative studio identity that captures who we are, what we value, and how we approach design. A little playful, a little polished, and built to make brands (including our own) stand out.